Website Design Empire’s full-service pay-per-click management is an ongoing plan that focuses on managing the effectiveness of media, budget, and bids. Our services are based on the requirements of every client and involve in-depth analysis. As you work with us, your analyst is going to drive the project and offer all recommendations and changes on a strategic and technical level.

More Pay-Per-Click Services

As part of each pay-per-click ad management service plan, we conduct numerous tasks, which include:

1. Defining campaign strategies: After an account has been set up, we will define ad group(s) and campaign(s) set up.
2. Advanced keyword selection and research: Whether you possess an existing PPC Internet ad campaign or not, we do keyword research as a best practice in order to make sure the campaigns are employing the suitable keywords.
3. Creative development: Website Design Empire’s PPC management involves customized, effective, compelling, and creative writing while creating the advertisement text (descriptions and titles). Using best practices, we’ll develop text advertisements to attract a searchers attention using compelling content which spotlights special offers or unique selling points. Our advertisements take visitors to relevant landing pages in order to assist in maximizing conversion and click-through rates.
4. Identifying landing pages which convert: We’ll identify the best existing destination or suggest improvements in order to facilitate website-level conversion.
5. Implementing campaign conversion tracking: We’ll work with your team in generating codes to help to track conversions from your PPC marketing campaign.
6. Ad submission: We’ll upload then submit the keywords and related creative for approval by a search engines’ sponsored search plans.
7. Pay-per-click account settings: We’ll set up and observe the various account settings like match type, daily max spend, countries and more, in order to maximize business objectives.
8. Pay-per-click bid management/ ROI tracking: We’ll observe and adjust the CPC (cost-per-click) bid for bid positions which yield the ideal return on client for every keyword or ad group in your campaign(s) in order to conform to your defined business goals. Your cost-per-click bid will refer to the quantity paid for a click upon your advertisement as the advertisement appears upon the partner sites or search network.
9. Pay-per-click monthly assessment: We conduct a month-end assessment of campaign performance, which includes individual costs of keywords, performance trends, and conversions. We create a written document then have a conference call in order to talk about prior month activities and following measures.
10. Campaign Recommendations and Assessment: We’ll recommend and implement advertisement campaign improvement, which includes changes to advertisement copy, keyword list modifications in order to improve Quality Score as well as bid adjustments.
11. Optimization and creative testing: We’ll do occasional testing of new advertisement creative, as well as revised call-to-actions.
12. Search Engine Optimization ranking report: We’ll offer a month-to-month analysis and review of SEO ranking report to decide where the website is organically ranked for keywords utilized in pay-per-click accounts.

For more information on our PPC services contact one of our friendly Web Design Empire representatives at (03) 8618 6874.