Search Engine Marketing (SEM)

Posted on August 18, 2014 at 9:47 am

Search engine marketing is all about being there as the consumer needs you. Each request includes an opportunity. Whether they are specifically searching for your brand, or a brand similar to yours, it’ll pay to get there first. However, the way in which we get there has changed. Social media and mobile have set themselves up as indispensable portions of the mix. It is vital that you have a company which understands how to place these components to work. That is where Web Design Empire comes in. Our cross-channel experience, home-grown technologies, and advanced analytics assist in making sure brands meet consumers where and when they require them.

Holistic Search Management

If your natural and paid search are not working together, they aren’t working as well as they could be. In order to be certain they do, our company employs cross-channel reporting which reveals their impact upon one another, and your overall marketing mixture. We frequently watch search engine optimization rankings and adjust search engine marketing bidding accordingly, being certain your brand remains where it ought to be—at the top.

As customers visit search engines, they basically are raising their hand and requesting information about your brand or product. Is your brand/product there when they do? With Web Design Empire’s proprietary technology, world-class talent, integrated approach to SEM, and search media insights, we’re able to help you boost clicks, sales, and conversion rates – and always be there as your potential customers raise their hands, whether they are at home or on the phone.

Connected Approach

Website Design Empire’s connected approach to SEM and SEO services drive engagement and awareness across earned, owned, and bought media. We’ll engage in customer listening programs, as well as leverage social information to know how audiences search for information to assist in informing our search strategies and campaigns.

We have proven that integrating your SEO, SEM, and display campaigns may drive an increase in conversions, interactions, and clicks. Via iCrossing SearchAi, we have shown that you’re able to customize your marketing by audience persona, as well as serve customized experiences and content – including landing pages and ad copy – to drive top results. By combining SEM, display media, and paid social services into one team, we’re able to assist clients in better allocating their paid media budget for optimal return on investment.

Global Visibility Will Meet Local Accountability

We possess a lot of experience in managing search efforts for brands around the globe. We’ll adapt your search strategy to marketplaces worldwide with regional, in-country, and local strategies, which include identifying high-return niche search engines in every marketplace and going above and beyond a straight translation to define the ideal native language equivalents for your keyword(s).

For more information on our search engine marketing services contact one of our friendly Web Design Empire representatives at (03) 8618 6874.